Sunday, May 9, 2010

Ad-nalysis Sunday: Swagger Wagon

Earlier this week, there was an ad for this video on YouTube. The video is an ad in itself, in the form of a music video.

Like I said last week, nothing like a viral video to get your message across.

Take a look.



So appropriate for Mother's Day right!! I love it!
The first time I watched this video, I laughed so hard I cried.
I was at work, so that was kind of embarrassing. Right in the middle of my tear fest, my boss walked in. :S

It's a rap video but instead of falling money, it's falling diapers!
Instead of gold chains, it's soothers!
No over-sized speakers, just a baby monitor.
No scantily-clad dancers, just adorable kids! The kids totally make this video for me.
I think the jello-mold part was where I started crying, because, helloooo, I live in Utah. That screams "Utah mom"!

Favorite line: "Where my mother-fathers at?" Admit it, you thought she was going to swear!
Favorite part: When the dad throws all the tea-party stuff off the table. He's such a rebel! LOL!
I could go on and on about what I love about this video...buuuuuut I hate long blog posts.

Does this video make the mini-van cool again? Not a chance.
But if your family needs a mini-van - and you can handle the stereo-types and laugh at yourself like the family in this video - then by all means, go for it. You're the target audience. I'm sure this video makes the buying process a little less painful.

7 comments:

  1. That movie is totally us. I obviously don't want to be driving a van, but it works for us. I totally thought she was going to swear! Have you seen the other commercials they've done? I love the one where the Dad is complaining about the kids playing and not working like he is. That is sooo my husband! :)

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  2. LOVE IT! I'm going to turn up the volume and listen again!

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  3. That was great. What about when the dad squeezes the nipple on the bottle. He's my favorite.
    xoxoxo

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  4. lol i loved it. very cute. :)

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  5. Love the jiggling jello!
    Much better than the normal rap videos with the jiggling jugs! HAHAHA!

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  6. I hadn't seen this til now--so great!

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