Sunday, June 20, 2010

Ad-nalysis Sunday: Jeans Diapers and Pajama Jeans

By popular demand: The Jeans Diapers commercial.

"I poo in blue!"

Personally, I hate this commercial, and this product.
Why would you want to put your baby in something that looks like CROPPED short shorts? Jeans are pants. Pants cover legs. Diapers don't cover legs.

Buuuuuut, I can see why moms would think it was adorable.

They're probably thinking: "This would be perfect to draw even more attention to my half-naked baby!"

I have to admit, this is one commercial where bathroom humor is appropriate.

"When it's a number 2, I look like number 1."
"The coolest you'll look pooping your pants."

Unfortunately, you don't catch the clever dialog the first time to watch it. I don't know about you, but the only thing I heard the first time I saw this commercial was "My diaper is full!" Gross.

Other things I hate about this commercial:
1. The voiceover. Annoying. Why does he have a weird French accent? Is the baby supposed to look French? I don't get it.
2. The editing. The cuts in this commercial don't match the music. It bugs me every time I see it!

Moms, please don't put your kids in diaper jeans.
Put them in Pajama Jeans instead!

Now THOSE look cool!


  1. Re: Jeans diapers: Check the background - sidewalk cafe, cobblestone streets, French architecture - looks like it was shot in Paris, thus the French accent. However, I agree with your assessment. Turns me off, too!

    Re: Pajama jeans: Are they available for men? Looks like they would be really comfortable while driving my school bus!

  2. I saw these on the Today show with Hoda and Kathy lee and wanted them ever since. I love that they are fashionable sweets. Great for new mom's.

  3. Ok, let's get one thing cleared up... the Canadian version of that commercial does NOT have the french voiceover and is soooooo much cooler! "The coolest you'll look pooping your pants" I love it! I think maybe the bathroom humour doesn't appeal to Canadian moms, we are so much more sophisticated, hehe. SOOOOOO, before you go knocking my love for this commercial, you better get the right version! HA!
    Oh, And I want pajama jeans now, thanks... :)