Ad-nalysis Sunday: Busted

A new weekly newspaper debuted in Utah this week.

It's called Busted.
Here's the cover.

That's right, it's a newspaper exclusively made up of mug shots!
I know, brilliant right?
I don't know why I didn't think of this. We laugh at mugshots on a daily basis in the newsroom. They make dependable daily entertainment.
It makes you wonder why there aren't pages of mug shots already in newspapers. They're like obituaries. Depressing, but oooooh sooooo interesting.

Here are some of my fav segments.
A segment devoted to the WACKIEST mugshots.

Click on this picture to make it bigger. These are before and after mug shots of people known to be on Meth.
And you thought the paper didn't serve a real purpose.
They're doing society a favor!

Yep, those are the fine females "wanted" in my county.

Click on this one to read the story in green.
Surprisingly this newspaper actually has a little news in it.
Seriously, click on it. You can thank me later.

And last, but not least, this is the last page of the paper.
Check out the ad on the bottom.
"Want a lasting memory of this proud moment? Order your very own framed, glossy 8x10 photo of any mugshot we print."

I didn't forget this was suppose to be an Ad-nalysis.
On the BUSTED website, there's an ad for their wonderful paper (now in 10 cities).
Try to watch it without laughing.

Is this a clever ad? No.
Is it a little trashy? Yes.
But that's their brand. And staying "on brand" is one of the first rules of advertising.
KSL did a story about the new newspaper in town. You can read it here.

Until next week!
And remember, don't get arrested, get BUSTED!