I produced (and directed) the first two promos. The only difference between them is the radio talent involved. They are meant to highlight the power of KSL 5 TV, KSL Newsradio, and KSL.com, and how we DOMINATE in Utah.
And last, but not least, the spot produced by my co-worker, Mutt.
We played these spots for everyone at KSL on the first day at the Olympics and blew everyone away! We even handed out T-shirts that say "KSL News, Committed to Utah, Committed to You." And of course, with the campaign comes jokes that the promotions department is "committed" in a different way. :-S
We've been working on these promos for months, so let me know what you think.
P.S. Is anyone else obsessed with watching the Olympics?? I know I'm not the only one in Utah. For the past two nights in a row, KSL has been #1 in the country with the most number of people watching the Olympics on our station. Yay!! That means thousands of people are seeing our promos!