Ratings » Overall audience is down for those spots, continuing a trend.
Despite one of the worst lead-in programs in years that has crippled other local NBC television newscasts around the country, KSL Channel 5 remains the ratings leader in late-night TV news.
All stations experienced drops in viewership from the same time last year, a downward trend that has continued for at least a couple of years as Utahns turn to the Internet for news. But KSL has experienced a small decline, even though its new lead-in program at 9 p.m., "The Jay Leno Show," has had some of the lowest ratings for that time slot.
"Leno" averaged a 4.4 rating in November, while the one-hour dramas NBC used to broadcast in the 9 p.m. hour, including "Medium" and "Law & Order," averaged a 6.2 rating, according to NielsenMedia Research.
According to November "sweeps" figures, KSL still led the Monday-through-Friday, 10 p.m. newscasts. Ratings during a "sweeps" month are especially important for television stations because that is when advertiser's rates are calculated.
KSL led with a rating of 10.1, followed by KUTV Channel 2 with a 9.1. KSTU Channel 13's news at 9 p.m. was third with 5.5, and KTVX Channel 4 was fourth with a 4.4. KJZZ Channel 14's news at 9 p.m., which is delivered by KUTV, posted a 1.1 rating.
A ratings refers to the percentage of Utah's 944,060 television households that are watching a particular program.
"NBC deserves credit for trying something different," KSL News Director Con Psarras said about the network's decision to move Jay Leno to prime time. "The lesson to KSL and other stations is we're on our own, and we sink or swim on the caliber of our own product. I'm gratified that we have the kind of product that attracts viewers on its own.